The Mission of the Foundation is to form a pool of talent of Urals artists for their promotion in the international art market.

The first step towards fulfilling this goal will be a cultural exchange with Austria. This collaboration will involve Austrian artists' visit to Yekaterinburg and Urals artists visiting Vienna.

The Foundation has gathered a team of professionals to assist in the creative process and organization of exhibitions. This enables the artists to engage purely in art, without distraction from organizational issues.

The Foundation also catalogues works of art and their prices, in order to provide art collectors with reliable information on the dynamics of this.